Insights
How to turn volatility into a competitive edge
Raw material swings, rising production costs and constant pressure to do more with less — these forces are reshaping food and beverage. Join Pinar Tunckol, Head of Baking and Beverages for Middle East & Africa, and Frederik Mejlby, VP of Marketing, as they explore how producers are responding and what it takes to stay ahead in a turbulent market.
Managing raw material volatility
Frederik and Pinar discuss how industry leaders are turning disruption into structural resilience by reducing dependency on volatile inputs.
A new kind of innovation
Pinar and Frederik explore why producers are changing their innovation game to drive significant profit at scale — and where producers are finding the edge.
Early adopters for the win
Frederik and Pinar share why open-minded producers are the ones who survive inflation — and what they do to stay afloat.
How to stay resilient
Pinar and Frederik explore how biosolutions help producers hold quality steady when raw materials run scarce.
About Pinar Tunckol, Turkey Country Manager & Head of Baking & Beverages Middle East and Africa
Pinar Tunckol has been a dynamic leader in various industries including biosolutions space for almost 20 years. She currently serves as Turkey Country Manager and Head of Baking & Beverages for Middle East and Africa at Novonesis.
Pınar brings a deep understanding of diverse markets combined with a proven track record of sustainable business growth, market penetration, and team leadership. She has held key leadership roles in both sales and marketing, overseeing multifunctional teams across countries, and driving business growth and strategic integration initiatives. Follow Pinar.
About Frederik Mejlby, VP of marketing for Food & Beverages
Frederik Mejlby is Vice President of Marketing & Applied R&D for Food & Beverages at Novonesis, bringing extensive expertise in shaping industry strategies across brand development, marketing, new product development and commercial growth.
He works broadly across the food and beverages space, working across categories such bakery, brewery, plant-based and many more. Frederik holds a Master of Science in Environmental Engineering and has been with Novonesis since 2003. Follow Frederik.
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