Cross-industry
The taste-health conundrum with Frederik Mejlby
Vice President of Food & Beverages Frederik Mejlby reflects on the importance of catering to local tastes, the taste-health conundrum, and the four fundamentals of food.
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About Frederik Mejlby, Vice President of Food and Beverages at Novonesis
Frederik leads the marketing team for Novozymes’ food ingredient business, overseeing the full marketing mix. His work focuses on complex product innovation and development, including value proposition design, testing, and strategic partnerships. He also contributes to shaping the future of digital marketing in a B2B context, while managing marketing operations such as pricing strategy, product portfolio management, and market communications. Follow Frederik.
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