Cross-industry
What consumers want and don’t want with Finn Wulff
Head of Consumer Insights Finn Wullf joins the table to discuss current and future consumer behaviors and demands – based on proprietary studies from around the world.
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By Finn Wulff, Head of Consumer Insights at Novonesis
Finn Wulff brings more than two decades of global marketing and commercial leadership across B2B and FMCG industries. He specializes in translating complex biosolutions into clear, customer-focused value propositions, helping organizations commercialize innovation and drive market adoption.
With extensive experience and international roles spanning Europe and Asia, he has led major product launches, strategic transformation initiatives and cross-functional teams across the full value chain, from R&D to sales. Known for his strong communication skills and customer-centric approach, Finn combines data-driven insights with commercial acumen to shape impactful marketing strategies. Follow Finn.
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