Mature woman picking out a colorful dress from her closet

Detergents can make clothes last longer

Detergents should clean and care for clothes. Novonesis' Carezyme® Elite enables co-formulation with proteases, helping clothes look new longer.

What do today’s consumers expect from detergents?

Our qualitative study of consumers in China, Germany and the U.S. suggests that consumers have unmet needs within fabric and color care. See the key insights that came out of our Laundry & Care study, conducted with GetWhy (previously Sonar).

Curious to learn more about the gap between consumer expectations and what detergent manufacturers deliver? Then download the study.

Download consumer study

Does your cellulase work in real life?

Delivering fabric care and stain removal in liquid detergents has historically been challenging. Proteases can degrade cellulases, reducing performance. Novonesis' Carezyme® Elite is optimized to overcome these challenges, ensuring stability and delivering effective fabric care.

Innovation doesn't have to cost

Balancing product performance and profit margins while ensuring brand success is tough. Reformulation can help generate a cost window for Carezyme Elite® without compromising.

No more compromising

Many detergents unintentionally compromise on either stain removal or real-life fabric care. Only Carezyme® Elite lets you fully unlock the care benefits of cellulase in heavy-duty liquid detergents and the cleaning benefits of proteases in light-duty liquid detergents.

What's in it for consumers?

Clothes look new for longer
Wear and wash make fabrics look dull and old by causing fuzz and pilling. Carezyme® Elite rejuvenates fabrics by removing broken fibers and pills. It prevents signs of aging, leaving colors bright and surfaces smooth - helping clothes look new for longer.
Explore fabric care
You can make an impact
Textile overconsumption drives fashion's unsustainability, with 62M tons consumed annually, rising to 102M by 2030. Carezyme® Elite helps clothes last longer, reducing waste. Its enzymes are biodegradable and renewable, enabling greener formulations compared to many traditional ingredients.
The price of fast fashion

Color stay vivid longer

See the difference your detergent can make!

Even microscopic fuzz and pills can make bright colors appear dull, dark colors faded and patterns blurry. By removing and preventing fuzz and pills, Carezyme® Elite leaves colors bright and patterns sharp.

Fabric feels soft longer

A Eurofins Scientific study found 83% of consumers (n=63) perceived better softness on pre-aged laundry washed with Carezyme® Elite vs. without. By removing and preventing fuzz and pills, Carezyme® Elite enhances softness. You can even hear the difference!