Unlock your brand's potential
Unlock your brand's potential
From insights to ideation, from concept testing to formulation, from validation to finished solution, we’re ready to work side-by-side with you right across your product development process to create the claims you need to win.
From insights to innovation to stronger brands
Consumer-centric innovation is key to your success. It’s the only way to meet consumers’ real needs and match their expectations and behaviors. Wherever and however your consumers clean or do laundry, you can help them do it better. Together we can create a plan for where to play and how to win when you’re looking to create new brands or strengthen existing ones. All based on our insights.
Make the most of your partnering strategy
What will the detergent of the future look like? We’re always exploring this question, knowing collaboration is key. By partnering with industry leaders like Givaudan, we unlock ingredient synergies vital to formulations. Together, we set new standards for performance, cost, and sustainability—helping you exceed consumer expectations.
Avoid risks with our expertise and network
Innovation drives differentiation but can impact performance. Changes in ingredients may lead to unexpected outcomes. By involving us early in formulation design, you minimize risks. Our value chain partnerships help spot and prevent issues before they affect your process—or your bottom line.
Use our creative & promotional know-how
To win, you need differentiated claims. These communicate your brand’s unique benefits in language that appeals to consumers. We can help you develop the claims you need and help ensure they’re watertight through technical validation. And because there’s no substitute for seeing something with your own eyes, we provide demos that show the claim in action. A strong go-to-market plan also needs great creative ideas. We can help with a range of promotional inspiration and develop concepts that connect and resonate with consumers.
Application know-how & industry-leading technical service support
Our approach to technical service is global, local and digital. Our global footprint and decades of experience give us industry-leading application knowledge. By delivering this via regional technical service teams and application hubs, we combine it with essential local expertise. And with our digital LaundryLab® tool, you can simulate detergent formulations based on actual wash results. We also offer real-life testing across detergent ingredients and formulations.
Get first-mover advantage from regulatory changes
Some of the key insights are related to regulatory changes. There are two key challenges associated with changing regulatory landscapes. The first is staying on top of them. The second is understanding how they might impact your business. Our experts keep track of regulatory activity across markets, giving advance notice of any potential changes that may impact your detergent products. This early, deep understanding of legislative changes creates opportunities to bring compliant products to market faster than the competition.
We have a wide range of high-performing enzymes to tackle key consumer concerns
Explore our other benefits
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