Optiva® Triticum
For quality everyday foods, no matter the wheat
Whether your pasta uses soft wheat, durum wheat or a blend, gain cost savings and flexibility – while delivering the texture consumers expect.
Durum wheat prices are challenging pasta producers
Durum wheat flour is expensive and subject to volatile pricing. For pasta producers, this often creates two difficult choices:
- Increase pasta prices to maintain margins, risking consumer dissatisfaction.
- Use more soft wheat flour in the recipe, sacrificing pasta quality.
What consumers really want from pasta
Pasta is a staple consumed frequently, with 46% eating it several times a week. In growth markets, high consumption drives high expectations – especially on texture and price, while wheat type matters less than delivering consistent performance every time.
Firmness is very or extremely important to consumers.
Consumers say price is a key purchasing driver.
Consumers recognize wheat, but not specific wheat types.
These are just a few findings from our latest consumer insights report.
Unlock the full potential of your pasta recipe
What if you could use soft wheat in your pasta, while still delivering on the texture consumers expect? With Optiva® Triticum, achieve the right balance between cost efficiency and consistent quality.
Unmatched flexibility. Consistent quality.
Recipe optimization
Optimize your recipe by increasing the proportion of soft wheat flour in your pasta formulation. Reduce reliance on expensive durum wheat flour and gain greater control of raw material costs.
Enhanced eating experience
Improve firmness in soft wheat pasta and deliver a bright, appetizing appearance that signals quality.
Flour flexibility
Maintain consistent performance across varying qualities of flour.
See how much you could save with Optiva® Triticum
Enter a few production metrics into our Pasta Savings Calculator to estimate the cost benefits of replacing more durum wheat with soft wheat while maintaining the pasta quality consumers expect.
Contact us
Discover how Optiva® Triticum can help you improve flour flexibility, support cost savings, and deliver the pasta quality your consumers expect. Request a technical consultation or order a sample.
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