Stay fresh, stay true, with FreshQ®

Protect your yogurt's taste identity throughout shelf life. FreshQ® keeps flavor consistent, so consumers get the same great experience every time.

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Explore the FreshQ® range

Great taste wins when it stays consistent

Taste and flavor define your product’s unique identity. Freshness is the consistency of this unique identity over time.

50%

of consumers consider freshness as a key purchase driver in fresh fermented dairy.1

70%

See freshness as a barrier to consumption and a reason to switch brands.2

When freshness fades, your identity is at risk

As yogurt naturally ages, freshness declines, affecting the taste consumers know and trust. That's why protecting a fresh taste experience throughout shelf life is so important.

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How FreshQ® protects taste identity

FreshQ® works on three fronts to keep your yogurt fresh and true to its unique identity throughout shelf life.

  • con illustrating longer-lasting flavor quality.

    Slows down flavor aging

    At end of shelf life, off-flavors are consistently lower with FreshQ® than a reference yogurt. It reduces the formation of aldehydes, ketones, furans and sulfur compounds that create old or unbalanced notes over time.

  • Icon illustrating consistent flavor over time.

    Keeps flavor consistent over time

    FreshQ® delivers greater stability in the volatile profile through shelf life, as well as under open-shelf conditions compared to a reference yogurt, so your yogurt tastes the way consumers expect, spoon after spoon.

  • Icon illustrating reduced yeast and mold activity.

    Helps reduce yeast- and mold-related off-flavors

    Yeast and mold can contribute to off-flavors and spoilage during shelf life. FreshQ® delays the growth of yeast and mold during shelf life, thereby helping your yogurt stay fresh for longer and your product's taste identity remain intact from the first spoon to the last.

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Stay fresh. Stay true.

Novonesis' fermentation-enabled bioprotective cultures FreshQ® help protect your yogurt’s true identity by slowing flavor aging, supporting a more stable volatile profile through shelf life and reducing yeast and mold related off-flavors.

Add FreshQ® to your fermentation process to help keep your yogurt fresh, even under challenged cold chain conditions and in open shelf-life scenarios. It can also help extend shelf life without compromising on quality. So you can protect your brand and keep consumers coming back for the next-level freshness they love.

FreshQ® extends freshness in high-protein skyr

A European dairy wanted a clean, fresh skyr flavor throughout shelf life. In a high-protein skyr, sensory evaluations showed that FreshQ® helped maintain a cleaner, fresher taste than the reference product, enabling a 14-day extension of shelf life.

Diagram mapping the outcomes of informal sensory evaluations of Novonesis’ FreshQ® in a customer case with an European dairy’s skyr production.
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The product containing FreshQ® had a fresher taste than the reference product, which helped us maintain product quality and thereby extend shelf life from 35 days to 49 days.

European dairy producer
Used FreshQ® to extend freshness in high-protein skyr

Fermentation-enabled bioprotection biosolutions

FreshQ®
dynamic product
Multi-applicationFrozen and Freeze driedCulture
Benefits
  • Extend shelf life
  • Stay fresh
  • Take control
  • Go natural
Explore the FreshQ® range

We also have biosolutions for freshness in cheese. They help a broad range of cheese types keep their flavor and appearance through shelf life.

Freshness in cheese

Let’s take freshness to the next level

Want to protect your yogurt's taste identity, drive repeat purchase and help maintain quality throughout shelf life via fermentation? Fill out the form below and we'll be in touch.

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