Embracing our home microbiome
In their home environment, many people would agree that cleaner is better. Why? Because we've long been taught to view the microscopic world with fear.
About the whitepaper
This fear-based approach has been critical in increasing the life span and wellness of people. But new research is showing that society has also paid a steep cost for the gains we’ve made. These consequences can include health conditions such as asthma, increased immune reactivity, and obesity, to name a few.
So what’s the path forward? Are we past the point of no return, having already created a generation of treatment-resistant microbes?
Fortunately, the answer to the latter is a reassuring “no.” But the solution may involve getting reacquainted with some “Old Friends.”
In our whitepaper, we take a look at recent research to see what role “Old Friends” – friendly environmental microbes – and microbial products may play in creating a more diverse microbial state.
Download our whitepaper on consumer motivations in the US multi-surface cleaner market by filling out form below.
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